How to Connect Mailchimp to Shopify: (step-by-step)

Choose which Mailchimp audience to link with your Shopify store.

Decide on syncing options for:

Initiate the initial sync between Shopify and Mailchimp.

This process may take some time, depending on the size of your store and customer base.

Verify that customer data, order information, and products are correctly synced.

Check the Mailchimp app page in your Shopify dashboard for sync status and any potential errors.

Use purchase history to create targeted segments:

Create personalized product recommendations:

Set up cart abandonment automations:

Develop post-purchase follow-up emails:

Implement customer journey maps for different segments:

Utilize Mailchimp's email templates for e-commerce:

Implement A/B testing to optimize email performance:

Use click rule builder to create dynamic content:

Incorporate promo codes and special offers in campaigns:

Set up SMS marketing for subscribers:

Create landing pages for specific promotions:

Integrate social media campaigns with email efforts:

Set up a series of follow-up emails (optional):

In Mailchimp, go to "Automations" and select "Create Automation.

"Choose "Purchase Follow-up" from the e-commerce section.

Select your Shopify store and set the trigger (e.g., immediately after purchase, 7 days after purchase).

Design your email:

Consider creating a series of follow-up emails:

Personalization: Use the customer's name and include specific details about their abandoned items or recent purchase.

Timing: Test different timing intervals to find the optimal moment to send these emails.

Mobile optimization: Ensure your emails look great on mobile devices, as many users check email on their phones.

Clear CTAs: Make it easy for customers to complete their purchase or leave a review with prominent, clickable buttons.

A/B testing: Experiment with different subject lines, email content, and offers to optimize your conversion rates.

Segmentation: Use customer data to create more targeted and relevant emails based on factors like purchase history or customer value.

Regularly clean your email lists to maintain high deliverability:

Monitor click-through rates and adjust strategies accordingly:

Use pop-up forms on your Shopify store to grow your Mailchimp audience:

Implement abandoned cart automation to recover lost sales effectively:

Leverage Mailchimp's analytics to continually refine your marketing strategy:

Ensure both Shopify and Mailchimp accounts are on the latest versions:

Check sync status regularly in the Mailchimp app page:

Verify that Shopify customer tags are syncing correctly:

Monitor non-subscribed contacts and adjust settings if necessary:

If experiencing persistent issues:

Utilize Mailchimp's behavioral data for advanced segmentation:

Implement classic automations for complex customer journeys:

Use Mailchimp's e-commerce-specific features to boost sales effectively:

Leverage order notifications for timely communication with customers:

Experiment with predictive analytics offered by Mailchimp:

Integrate survey features within your mailings through Mailchimp's platform: